Community-Powered CX Generates Healthy Increase in Digital Engagement and Self-Service

A multi-state health insurer’s Connect Community brings its members together, provides 24×7 access to helpful resources that promote better health and well-being, and, if needed, enables collaboration with program specialists about health insurance plans and benefits. Join this session to learn about the journey from small digital initiative to a large-scale, transformative digital strategy for customer education and self-service.

Presented By:
Olman Hernandez, Manager, Digital Communications
Blue Cross and Blue Shield of IL, MT, NM, OK, & TX