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A Tradition of Great CX: Tractor Supply Company Drives Success in the Digital Age
This almost century old retailer is growing in the digital age by putting the focus on the customer. Hear how CX insights help drive strategic decisions to meet the needs of a unique niche audience and bring a tradition of legendary customer service into the digital age. The Director of Omni Channel Merchandising and Customer Initiatives shares how the CX team uses tools such as ForeSee text analytics and Smart Thank You pages to operationalize CX and deliver improved experiences.
Presented by:
Laura Pnewski
Director, Omni Channel Merchandising and Customer Initiatives
Tractor Supply Company