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Putting “You” in the Middle: Transforming TUI into a Truly Customer-Centric Company

Putting “You” in the Middle: Transforming TUI into a Truly Customer-Centric Company

TUI puts ”you” in the middle, so when its executives began asking internal teams, “What are you doing to focus on the customer?”, they had to take an honest look at their approach. The CX team stepped in and shifted the way they socialized ForeSee data, moving from data dumps to relevant, actionable formats for each department. From arming product scrum teams with insights to inform sprint cycles and drive innovation, to providing the executive team with the intel needed for strategic planning, hear how the team re-focused the organization on the customer.

 

Presented by:

Lyndsey Cooper

Digital Services Manager

TUI Travel

 

Georgina O’Hare

Digital Customer Experience Manager

TUI Travel