Big Data Small Data – Before You Can Predict the Future, You Need to Understand the Past

Big Data is all the rage in business today, with its promise of predictive analytics to identify buyers. While Big Data can help you sell more, it is woefully inadequate at helping you optimize the customer experience. Enter Small Data. Using Verint at the heart of a comprehensive unstructured voice of the customer analytics practice, you can reconstruct customer journeys to identify root causes of recurring calls and complaints, eradicate them, and build customer loyalty. A powerful one-two punch!

Presented by:

Cary Cusumano

Customer Experience Designer

Verizon